Over 70% of Americans have regular access to the Internet, according to recent government surveys. This means that customers who might once have been content to shop locally during regular business hours now wait for a return phone call from a salesperson, or receive information through the mail about sales, and are now accustomed to receiving nearly instant service. If customers aren’t able to have their questions answered or their needs filled by your business right away, chances are they can find satisfaction just a click away on someone else’s website. To deal with the pressure of increased customer expectations, many businesses have added a “speedy dialer” voice broadcasting system into their repertoire of sales tools.

Most people probably know that a speedy dialer allows a business to broadcast a recorded phone message or “script” out to thousands of customer contacts at the same time. This gives your business a major competitive advantage. If you wanted to use traditional methods to let your customers know about an upcoming sale or special offer, it would take a call center staff of hundreds to reach customers during the short window of time between the end of the workday and the dinner hour. For most small businesses, it simply wouldn’t be in the budget. But with a speedy dialer, small businesses can compete on the same playing field as large corporations. Not only can a speedy dialer allow you to follow-up on potential leads by getting your message out there, but it can also make the flow of information go both ways. By using a speedy dialer script to follow up on sales, customers can use an automated phone survey to provide feedback on their experience with your business, or even give feedback on what products and services they would like to see offered in the future. These are just a few ways that businesses are using speedy dialers to speed up the pace of customer satisfaction.

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