“You Had Me At Hello”: Crafting A Script for Your Automatic Phone Dialer

If you already use an automatic phone dialer to follow up on leads or to keep your customers informed of current developments in your business, then you already know how effective a tool an autodialer can be. Instead of trying to reach customers one at a time, hoping to find a person who is interested in what you have to offer, interested customers call you and request your service or product. Much of the work of selling is already done for you. After the first period of pleasant surprise at the success rate of autodialer-generated business, most business owners wonder how to boost the power of this tool even more.

When you use an automatic phone dialer, there is a risk of becoming complacent. It can be easy to record an adequate, reasonably effective script, and broadcast it out to all the leads on your list, knowing that the “angel customers” will listen politely and respond. This method generates business, but there are probably call recipients who declined to respond, who might have become customers if your message had been just a little more carefully-crafted.

Professionals who specialize in creating scripts for automatic phone dialers know that a good script should be personable, friendly but not too casual, and open with a powerful “hook” – a statement that gets attention and generates instant interest. Perhaps the best way to make your automatic phone dialer even more effective is to think about the experience from the call recipient’s perspective. Whether or not you already use an automatic phone dialer, you have probably been contacted via an autodialer service at one point or another. Looking back on that experience, ask yourself why the message was or was not effective in hooking your interest. Remember, your objective is to generate a well-crafted message for your automatic phone dialer, which will create new customers literally from the word “hello”.

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