Even the most passionate business owners shy away at the thought of making cold calls.  But even if you’ve found other ways to generate sales, mastering the art of cold calling can help your business to succeed.  Here are some ways to use cold calling you might not have thought of:

Market Research  

While most people think of cold calling only as those annoying telemarketers that interrupt you at home, cold calling tactics can be used to find out just about anything that you need to know to make your small business more successful.  

Just by picking up the phone and calling local businesses that should know the answers, you can resolve any number of problems that might come up.  You may not always get an answer, these folks are busy too, but many times you do.  And you can always make more calls or do some additional research on your own to fill in the blanks.  

Strategic Alliances

Today, success in business is all about forming strategic alliances that benefit all parties.  Sure, networking events and meet up groups are a great way to form these alliances, but you are limited to those that attend the event and the people they will ultimately introduce you to.   

Maybe you have a particular person or business in mind that you would like to meet, but you haven’t had the opportunity to connect with them.  One option might be to hunt them down and ambush them, but it would be more effective (and professional) to just pick up the phone and give them a call.  It would be easy to feel them out with a few research questions, and if their responses are positive you could suggest a meeting to talk over how you could help each other out more.  

The small business people who will survive today are those that are willing to try new techniques that will give them unique insight into their field and will help them form the alliances that will help them to profit.  Cold calling can be an effective strategy to achieving these goals.   

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It’s no secret that owning an Internet-based business catapults you into the global marketplace, with all the pros and cons that come with joining such a huge market. This means that a valid lead for an interested customer has become perhaps the hottest commodity on the web. Voice broadcasting via an autodialer can help you generate those leads.

Voice broadcasting at its core is simply an automated tool for replacing cold-calling as a sales technique. Using an autodialer, you upload your message to an 800 number, create a series of scripted FAQ responses to common customer questions, and then the voice broadcasting system broadcasts your message to thousands of leads at once. The call recipient can then listen to your message and even interact with your “virtual salesperson” by choosing numbered options on the phone keypad. The autodialer will detect which option was selected and play the appropriate message accordingly. At any point during the message, the potential customer has the option to request a personal call-back from you or one of your sales representatives.

The call-back option is important, because marketing research has discovered that prospective buyers need to be exposed to a sales message multiple times, and have their questions and concerns resolved, before they feel ready to commit. Keeping in touch with a prospective customer will help you develop a relationship. Professional salespeople know that customers want to feel that they have a relationship with their salesperson, that the salesperson understands them and can anticipate their needs and preferences. Business owners who use autodialers paired with autoresponder systems report that they often hear back from interested customers within minutes of broadcasting their message and that many of these contacts result in sales. It’s no wonder that a tool that can do all of this has been generating a lot of buzz!

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In the fast-paced world of business, knowing which leads to follow up on is the key to getting customers and making sales. The usual approach is to attempt to follow up on each and every lead personally. This means hours of legwork, cold calling, and time spent out of your office. Many business owners have understandably decided that there has to be a better way. The hot new trend in internet marketing is using an AutoDialer to follow up on the leads you generate through your website. An AutoDialer gets you leads by replacing the process of cold-calling, allowing you to follow up on every single lead that you receive. If a salesperson attempted to do this manually, it would translate to hours on the phone every day. Contrast that with use of an AutoDialer, which allows mass broadcasting of your message to all of your contacts at the same time.

The leads you get from your AutoDialer are more valuable than leads generated by a traditional cold-calling model, because you or your sales staff only follow up personally with customers who indicate their interest in receiving a call back from your business. At first, switching to an AutoDialer to get leads can seem impersonal, but actually, when you record your AutoDialer script, it allows you to achieve something unprecedented in sales: a consistent, on-target, tested message sent to every potential customer, every time. It also allows you to blast out messages about news you may have, or one-time opportunities that your customers may not want to miss. An AutoDialer allows your potential customers to educate themselves about your business before they ever speak to a salesperson.  A common thread in comments by those businesses that have switched to the AutoDialer method of following up on customer contacts say that the tables have turned, and that instead of tying to reach customers, clients are now trying to reach them.

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It sounds like a dream come true. Record a message, broadcast to your leads, and customers will call you, ready to buy your product. The iBuzzPro software system, like other web-based voice broadcasting applications, is an extremely powerful marketing and sales tool. The key word in the phrase “sales tool” is definitely “sales.” The software allows you to automate the process of cold calling, but all of the best practices for customer interaction still apply. As a matter of fact, creating a message script for an automatic voice broadcaster can be more challenging than traditional phone marketing. When using an application like the iBuzzPro software system, you don’t have the opportunity to interact with a customer, ask them questions to discover their needs and readiness to buy, overcome objections, and close the sale. All you can do is deliver your best pitch, and wait to see if there are any takers.

Since you get one chance to get your message across, you have to make it your best effort. When you craft a message for use with the iBuzzPro software system, think about your passion. You started your business for a reason. What was that reason? Maybe you had a problem, and discovered a product that solved it. Then, imagine your ideal customer – a person who, like you, has a pressing need for what your business can offer them. Visualize this person sitting in your living room, in a casual, friendly setting. What do you say to them? Creating your message is just a matter of telling your ideal customer, in one or two sentences, why you feel strongly that you can help them. If you care about people, and value what your business does for customers, the call recipient will hear that in your voice, and they will respond. The iBuzzPro software system is only a tool. The trick is using the right tools to connect people with needs to businesses with answers.

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