The first few business owners to use an autodialer (a web-based phone dialer system for following up on customer leads) must have felt that they had stumbled upon the secret to success in the crowded Internet marketplace. The proponents of these systems report that results seemed too good to be true. The most commonly repeated phrase by most of these business owners was “Suddenly it seemed like customers were chasing me instead of the other way around.” Like any valuable business technique, the secret was just too good to be kept quiet.
The only constant in the business world is change. These days, a web based phone dialer system is a standard must-have tool for Internet business. Using one of these systems isn’t enough to give your business a competitive advantage; you need to use yours better than the next person. The following tips come from web based phone dialer users.
1. Keep it targeted. Take the time to acquire a good targeted list of contacts. It’s not how many people you call, it’s who you call.
2. Keep it short. Don’t make your message script too long. Thirty or forty seconds should but long enough to give customers the information they need to make a decision.
3. Keep it natural. Most business owners feel like they need to hire a professional to record their web based phone dialer message. Actually, most contacts will hang up if they hear a voice that sounds like a studio actor.
4. Keep it local. Customers want to feel like they are doing business with someone who knows their needs. For example, if you are contacting leads about real estate opportunities, make sure your message expresses that there are local properties available.
5. Keep it simple. Experience shows that about 20% of call recipients will hang up when asked to select one option, and 30% more will hang up when asked to select a second option.
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