Do you know the number of leads you need to generate to reach your income goals? This may seem like a simple question, but I haven’t found a lot of folks that have the answer.

When answering this question, there are two considerations.  First, there are your expenses.  You should make sure to have an online accounting program advanced enough to help you analyze your costs and how they relate to your profitability. 

The second factor is your ability to convert leads to sales (conversion rate).  The more efficient you are at converting leads, the more income you will be able to make. 

Let’s take a look at the process more closely:

The first step is to determine your monthly sales goal. For our example, let’s say you want to make $100,000 in sales a month.

The next step is to work out what your conversion rates are. While this process can be used for any type of prospecting, for this example, let’s keep it simple and assume the only way you get leads and sales is through your website. 

Suppose you convert 2 and a half out of 1000 visitors into paying customers. That’s a .25% conversion rate.

Here is a formula to calculate the number of visitors your would need to meet your monthly sales goals.  To keep this example simple, we will assume every “conversion” described above will ultimately purchase from you.

(Desired Sales / Sale Price / Conversion Rate) X 100

Therefore, if you have a $20 average sales price, a conversion rate of .25%, and you want to achieve sales of $100,000, your calculation would look like:

($100,000 / $20 / .25) X 100 = 2,000,000 visitors needed per month to achieve your sales goal.

Wow!  That is a lot of visitation!  Luckily, there are a few adjustments you can make.  The average price can increase. Or, you can increase your visitors or the conversion rate.

For most people, the best place to start is conversion rate. By testing various options and changes, it is possible to improve a .25% conversion to about 2%.

Look at how that will affect the calculation:

($100,000 / $20 / 2) X 100 = 250,000 visitors per month to achieve your sales goal.

That’s a nice change! 

You can improve things even more by raising your average sale to $47:

($100,000 / $47 / 2) X 100 = 106,383 visitors per month to achieve your sales goal. 

Today, it’s all about working smarter, not harder.  Hopefully these examples drive home the importance of planning the leads you will need to reach your sales goals, and testing the factors you can change to become more efficient. 

Get more small business success strategies and claim your free white paper: “7 Ways Your Stone-Age Accounting System is Stealing Money From You Every Day … And, How to Get it Back This Year”  to learn about an online accounting program that makes it simple to track your conversion rates.

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It is next to impossible for a business, speaker or author to operate at their full potential without using Internet marketing strategies as part of their overall plan.  However, while most folks use the Internet for their personal needs, many have little idea how they can become more profitable using it for their products or services. 

You may share the confusion of others as to how Internet marketing strategies can work for you and where to begin. 

Regardless of what business you are in, the steps to Internet marketing success are very similar, and it might surprise you to learn they haven’t changed much in over a decade!  The problem is that most educational resources on Internet marketing tell you a piece of the process without identifying where on the timeline it falls or how it fits into the rest of the process. 

Avoid getting caught up on an individual strategy or tactic until you have identified your P.T.A., the basic steps you need to find success on the Internet:

P:  Plug-In

Identify where you are in the Internet marketing process and “plug-in” to the process.  Are you a complete beginner?  Or maybe you have some experience, but haven’t pulled it all together yet?  Identify where you are, then plug-in to the tools and resources available to you to meet your particular needs. 

T: Team-Up

The next step is key to success for speakers, authors, and small business owners to succeed, and that is to find a team that will help you implement the process.  Unless you are making a living as a full blown Internet marketer, your principal business belongs out in the field doing your thing, not in front of the computer trying to figure it all out.  And finding an inexpensive designer to throw together a website won’t go far in getting you ready to be successful on the Internet. 

Your goal is to find outsourced help that is multi-dimensional in their knowledge and understanding of the Internet, as well as sensitive to your unique needs and concerns.  Since your business is always changing, you will benefit from forming a dedicated team now that will grow with you over the years and has the technical expertise to plan your business strategies for now and into the future. 

A:  Accelerate

A website alone, without analyzing where you fit into the process will result in not fully realizing the last step of accelerating your success.  Learning a few strategies or techniques will only cause to confuse you until you have plugged into where you are in the overall process, and found resources and team members able to lead you to success.  Once you have done that, your business success from the Internet will start to fly. 

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.

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Mark Ling’s Affilorama is a membership site dedicated to helping you make money online as an affiliate. Remaining a Ultra affiliate marketer himself, Mr. Lings suggestions are worthwhile using.

Enterance is free, and there’s so many practical data available even if you won’t upgrade your account to among the list of vip stages. At least, be certain to surf the portal and find what is accessible.

Nevertheless,  most of the better information may be off limits for the avarage affiliates. Updating for a advanced membership provide access to the most impressive and even hottest resources counting video tutorials and Pdf file ebooks.

The lurking topic for many people is usually “Is the premium Membership in Affilorama worth the money? ” That, I consider, will depend on your requirements.

When new to the internet marketing, this type of content accessible together with the forums includes almost everything you are going to need to get your business interest ready to go. At least, it’ll set you on the good trail to generating a few purchases. Absolutely nothing will motivate you in making further sales that to generate several sales initially.

An Affilorama membership may also assist you if you have been having difficulties to generate affiliate sales. I can discuss a small truth with you. Almost every thing you find about making money is either wrong or too difficult.

Although one of the most important thing you’ll get is the assistance of the many other affiliates via the forums. The people there are not out to sell you anything, only to help. Many are already helped by themself and are giving back. The whole family learns plus develops mutually.

For everybody who is already making living via affiliate sales, possibly Affilorama isn’t for you personally. Unless of course you wish to sign up to the forums and provide some back yourself.

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If you are an internet marketer, then using an auto-responder is probably second nature to you. Properly configured, It will help you to better create relationships with potential customers in all ranges of the buying stage.

Auto-responders also have many uses. They are sometimes used to manage contacts. For email management, they can be used to schedule future email blasts. In addition, they make building and storing multiple lists and email sequences a breeze because they remove all the annoying actions of manually doing it.

Auto-responders can be acquired two ways:

• Auto-responder subscriptions
This is the type that you don’t have to your own server. This kind is easier because someone else already has it installed for you and other users to use. You will have a monthly fee to pay while using this one.

There are also some drawbacks to the subscription based auto-responder. You may be forced to pay more money for having lots of contacts. You may share an IP address with other customers if you use this type of service. Depending on the service, your emails may not always reach their destination. Subsequently, just buying your own rather than using a service can save you money.

• One time pay auto-responders
The benefits of this type of auto-responder outweigh the drawbacks. To start with, you will not be limited to the amount of contacts you have with this one. Plus, by getting a dedicated IP address, you will insure that your emails will reach your contacts because you will lower the risk of getting blocked by the email providers because of spam. Unlike subscription auto-responders, you will have better control of your contacts with this type.

More options exist with this type including the option to set how many emails blast out per minute. You could still get flagged or blocked by the email providers if you send out too many emails at one time.

You will be able to save time, energy, and money if you know how to choose the right auto-responder. Choose carefully and great rewards will come from this powerful tool.

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In the fast-paced world of business, knowing which leads to follow up on is the key to getting customers and making sales. The usual approach is to attempt to follow up on each and every lead personally. This means hours of legwork, cold calling, and time spent out of your office. Many business owners have understandably decided that there has to be a better way. The hot new trend in internet marketing is using an AutoDialer to follow up on the leads you generate through your website. An AutoDialer gets you leads by replacing the process of cold-calling, allowing you to follow up on every single lead that you receive. If a salesperson attempted to do this manually, it would translate to hours on the phone every day. Contrast that with use of an AutoDialer, which allows mass broadcasting of your message to all of your contacts at the same time.

The leads you get from your AutoDialer are more valuable than leads generated by a traditional cold-calling model, because you or your sales staff only follow up personally with customers who indicate their interest in receiving a call back from your business. At first, switching to an AutoDialer to get leads can seem impersonal, but actually, when you record your AutoDialer script, it allows you to achieve something unprecedented in sales: a consistent, on-target, tested message sent to every potential customer, every time. It also allows you to blast out messages about news you may have, or one-time opportunities that your customers may not want to miss. An AutoDialer allows your potential customers to educate themselves about your business before they ever speak to a salesperson.  A common thread in comments by those businesses that have switched to the AutoDialer method of following up on customer contacts say that the tables have turned, and that instead of tying to reach customers, clients are now trying to reach them.

what you just learned about AutoDialer Gets You Leads is just the begining. To get the full story and all the details, check us out at ibuzzleadpros.com

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