Tagged: Marketing Strategy
Why SMS Mobile Advertising Is Growing Among Small Business Owners
admin | May 24, 2010 | 11:44 am | Office Cleaning | No comments

Mobile advertising is a form of marketing that is growing across the country- and around the world for that matter.    Briefly, mobile advertising is a form of advertising where business owners can stay in touch with their customers via text message, and notify them of contests, discounts, or upcoming events they should be aware of. 

The customer must opt into this type of mobile advertising, also called SMS advertising, by texting in a keyword.  Once they have done this, their cell phone number is stored and the advertiser can send text messages periodically to the customer. 

This type of technology is also what is used for contests and to vote on popular TV shows such as “Dancing With the Stars” and “American Idol”.  And, a growing trend, particularly after the Haiti earthquake, is for charities to uses SMS text messaging to collect donations.  Because of events like these, people have become much more aware of the full capabilities of SMS mobile advertising. 

What makes SMS advertising effective is that the people it targets specifically want to hear from the advertiser.  It is particularly effective for local entertainment, such as restaurants.  Service providers such as hair dressers and doctors have also found success using SMS advertising strategies to remind customers of appointments or special events.  Really any business that has repeat customers will benefit from using SMS mobile advertising. 

SMS mobile advertising will never completely replace other marketing strategies for a company, because of its opt-in nature.  But it is an excellent addition to a company’s marketing strategy and a great way to stay in touch and maintain a relationship with existing customers. 

It will be exciting to see the various ways that SMS mobile advertising is used by different business models in the future.  For now, it is an excellent way for the creative small business owner to stand above the crowd among his competitors. 

Make sure to stop by SmallBusinessMobileAdvertising.com to get many more resources about how small businesses can use mobile phone advertising to increase their profits. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).

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iBuzzPro Scam or Smart Marketing?
admin | June 23, 2009 | 12:07 pm | Office Cleaning | No comments

There are dozens of conflicting opinions about automated voice broadcasting services in Internet product review forums. As one of the most popular services, iBuzzPro naturally comes up in the discussions regularly. One side says that the “iBuzzPro scam” is just another pyramid marketing hoax. The other camp reports that iBuzzPro’s software took their business to a new level of marketing and sales capability. The truth could exist somewhere in the middle – but how to sort out the facts from the flood of reviews and conflicting opinions?

Perhaps some of the confusion comes from iBuzzPro’s own sales approach. The autodialer service iBuzzPro offers is straightforward: for a one-time setup fee, users upload a voice message and a list of lead contacts for broadcasting, then interested customers request a callback from sales staff. To market this legitimate service, iBuzzPro uses strategies inspired by the best practices from MLM marketing. Users of the service are compensated for referrals to iBuzzPro, thus creating a “downline”, and are partially responsible for training and support for those referrals.

A common complaint from reviewers on the “iBuzzPro scam” side of the discussion is that the iBuzzPro system is a Ponzi or Pyramid scheme. On the surface, Multi-Level-Marketing, or MLM, such as iBuzzPro uses, can be mistaken for a “pyramid scheme”. With a little research, it is easy to tell the difference.

MLM marketing is legal in all 50 states. In an MLM company, commissions are earned on sales of the company’s product only. No legitimate MLM allows earnings from recruiting alone. Also, legitimate MLM’s may not ask participants to purchase more products than it is feasible for them to sell.

Upon review, iBuzzPro’s marketing strategy falls well within the realm of traditional MLM techniques. Perhaps the only iBuzzPro scam is the reviews that mislabel the service as a pyramid scheme.

 

what you just learned about ibuzzpro scam is just the begining. To get the full story and all the details, check us out at ibuzzbizopp.com

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