The first few business owners to use an autodialer (a web-based phone dialer system for following up on customer leads) must have felt that they had stumbled upon the secret to success in the crowded Internet marketplace. The proponents of these systems report that results seemed too good to be true. The most commonly repeated phrase by most of these business owners was “Suddenly it seemed like customers were chasing me instead of the other way around.”  Like any valuable business technique, the secret was just too good to be kept quiet.

The only constant in the business world is change. These days, a web based phone dialer system is a standard must-have tool for Internet business. Using one of these systems isn’t enough to give your business a competitive advantage; you need to use yours better than the next person. The following tips come from web based phone dialer users.

1.    Keep it targeted. Take the time to acquire a good targeted list of contacts. It’s not how many people you call, it’s who you call.

2.    Keep it short. Don’t make your message script too long. Thirty or forty seconds should but long enough to give customers the information they need to make a decision.

3.    Keep it natural. Most business owners feel like they need to hire a professional to record their web based phone dialer message. Actually, most contacts will hang up if they hear a voice that sounds like a studio actor.

4.    Keep it local. Customers want to feel like they are doing business with someone who knows their needs. For example, if you are contacting leads about real estate opportunities, make sure your message expresses that there are local properties available.

5.    Keep it simple.  Experience shows that about 20% of call recipients will hang up when asked to select one option, and 30% more will hang up when asked to select a second option.

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It sounds like a dream come true. Record a message, broadcast to your leads, and customers will call you, ready to buy your product. The iBuzzPro software system, like other web-based voice broadcasting applications, is an extremely powerful marketing and sales tool. The key word in the phrase “sales tool” is definitely “sales.” The software allows you to automate the process of cold calling, but all of the best practices for customer interaction still apply. As a matter of fact, creating a message script for an automatic voice broadcaster can be more challenging than traditional phone marketing. When using an application like the iBuzzPro software system, you don’t have the opportunity to interact with a customer, ask them questions to discover their needs and readiness to buy, overcome objections, and close the sale. All you can do is deliver your best pitch, and wait to see if there are any takers.

Since you get one chance to get your message across, you have to make it your best effort. When you craft a message for use with the iBuzzPro software system, think about your passion. You started your business for a reason. What was that reason? Maybe you had a problem, and discovered a product that solved it. Then, imagine your ideal customer – a person who, like you, has a pressing need for what your business can offer them. Visualize this person sitting in your living room, in a casual, friendly setting. What do you say to them? Creating your message is just a matter of telling your ideal customer, in one or two sentences, why you feel strongly that you can help them. If you care about people, and value what your business does for customers, the call recipient will hear that in your voice, and they will respond. The iBuzzPro software system is only a tool. The trick is using the right tools to connect people with needs to businesses with answers.

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